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My work
This portfolio highlights my work as a Senior Art Director & Designer based in Dubai, spanning branding & identity, campaigns & communication, experiential events, and digital design. Each project is presented visually with key details that capture its purpose and impact, from large-scale brand launches and destination branding to digital platforms and social campaigns. The collection reflects my ability to adapt across industries and audiences, creating design that connects, communicates, and leaves a lasting impression.


Emirates SkyCargo @ACE2023 - "...in good hands"
• Stand design & branding
• Brand collaterals
• Branded videos & Case study videos
• Microsite
• Pre & post engagement
• Recipe book
• Brand collaterals
• Branded videos & Case study videos
• Microsite
• Pre & post engagement
• Recipe book


Emirates SkyCargo - "...in good hands"
• Video storyboards
• Video art direction
• Product videos developed for Emirates Pharma, Emirates Fresh and Emirates SkyCargo brand.
• Video art direction
• Product videos developed for Emirates Pharma, Emirates Fresh and Emirates SkyCargo brand.


Emirates SkyCargo - SkyMatch app
• SkyMatch app wireframes and UI/UX design - app connecting businesses with end users through Emirates SkyCargo, that facilitated seamless business meetings and connections through the platform.
• The app was designed specifically for the ACE2023 exhibition.
• The app was designed specifically for the ACE2023 exhibition.


ADNOC - Brand refresh
• New brand identity & design system
• Brand guidelines
• Internal launch campaigns
• ADNOC HQ Abu Dhabi - Wayfinding system & custom pictograms
• Brand guidelines
• Internal launch campaigns
• ADNOC HQ Abu Dhabi - Wayfinding system & custom pictograms


Ajman - Destination brand development
• New brand identity & design system
• Brand guidelines
• Destination website & mobile app (visit-ajman.ae)
• Client presentations
• Brand guidelines
• Destination website & mobile app (visit-ajman.ae)
• Client presentations


Emirates Towers District
• Location branding
• Brand identity
• Brand guidelines
• Stationary & brand collaterals
• Wayfinding and environment design
• Microsite
• Brand identity
• Brand guidelines
• Stationary & brand collaterals
• Wayfinding and environment design
• Microsite


Emirates Delivers rebranding
• Complete brand refresh & new brand guidelines
• Rebranding video
• Social media campaign
• Rebranding video
• Social media campaign


Emirates Delivers - Social Media
• Campaign key visuals
• Social media posts (AR/EN)
• Instagram reels and stories
• Website hero images
• Social media posts (AR/EN)
• Instagram reels and stories
• Website hero images


DDFC (now in5) - Brand refresh
• Brand identity refresh
• Brand guidelines
• Website (ddfc.ae, now infive.ae)
• Richmails
• Brand guidelines
• Website (ddfc.ae, now infive.ae)
• Richmails


One Central - Brand identity
• Brand identity & brand guidelines
• Print materials & digital presentations
• Website design
• Kiosk & iPad interface
• Print materials & digital presentations
• Website design
• Kiosk & iPad interface


EXPO Village
• Location brand identity in English and Arabic
• Brand guidelines
• Wayfinding
• Brand guidelines
• Wayfinding


Dubai Rugby 7s - "The Wild Is Calling"
• Branding & advertising campaign
• Event branding
• Social media assets
• Brand toolkit
• Website design
• Event branding
• Social media assets
• Brand toolkit
• Website design


PCFC - Queen Elizabeth 2
• Brand identity refresh & brand guidelines
• Wayfinding system
• Landing page
• Wayfinding system
• Landing page


Cisco - "The pulse of connection"
• Brand campaign for Expo 2020
• Video art direction
• Video storyboard
• Social media
• Metro branding
• Customer giveaway
• Video art direction
• Video storyboard
• Social media
• Metro branding
• Customer giveaway


Cisco - "Connection, it's all around us"
• Brand campaign for Expo 2020
• Video art direction
• Video storyboard
• Social media
• Metro branding
• Customer giveaway
• Video art direction
• Video storyboard
• Social media
• Metro branding
• Customer giveaway


Borouge Innovation Centre (Abu Dhabi)
• Environment branding
• Digital & Physical installations
• Kiosks, videowalls, interactive presentations, location-based iPad app
• Digital & Physical installations
• Kiosks, videowalls, interactive presentations, location-based iPad app


Emirates Post - Amazon process video
• Video storyboard
• Video art direction
• Videoshoot
• Video art direction
• Videoshoot


Emirates Post - Last Mile Delivery Partner
• Infographic design
• Animation storyboard art direction
• Animation storyboard art direction


Sun & Sand Sports - "A classic mixup"
• Advertising campaign art direction
• Brand posters
• Social media
• Brand posters
• Social media


Al Tahaluf Real Estate brand refresh
• Rebranding video
• Video art direction & storyboard
• Video art direction & storyboard


The Yoghurt Lab
• Brand identity
• Brand guidelines
• Restaurant interior design
• Social media filters & emojis
• Photoshoot art direction
• Brand guidelines
• Restaurant interior design
• Social media filters & emojis
• Photoshoot art direction


Emirates - "The colours of Mexico"
• Mexico route launch campaign
• Brand posters
• Social media campaign
• Digital ads
• Brand posters
• Social media campaign
• Digital ads


PCFC - Textile Mall
• Brand identity & sales launch event branding
• Launch campaign print & promo materials
• Digital leasing system design
• Website
• Launch campaign print & promo materials
• Digital leasing system design
• Website


HAVI - "Global Management Meeting" Conference | Portugal
• Event branding
• Event collaterals design
• Event collaterals design


Emirates SkyCargo - Super Saturday ads


Dr Roberto Viel - Branding & Website
• Branding
• Monogram design
• Website design
• Monogram design
• Website design


Allied Transport Company - Corporate video
• Video art direction
• Video storyboard
• Videoshoot
• Video storyboard
• Videoshoot


DWTC - Brand collaterals
• Free Zone brochures
• Print & digital ads
• Corporate presentation & interactive subsidiaries' presentations (Hospitality, EventServe, Weddings & Venues)
• Print & digital ads
• Corporate presentation & interactive subsidiaries' presentations (Hospitality, EventServe, Weddings & Venues)


Shurooq
• Print materials & brochures
• Corporate presentation
• Interactive destination presentations
• Corporate presentation
• Interactive destination presentations


Emirates - "Making memories"
• Brand campaign to boost sales
• Social media campaign
• Social media campaign


ADQ - ESG Report 2024


Websites
Various websites for:
• Emirates SkyCargo
• Emirates Airline Foundation
• Emirates Delivers
• Global International Bunkering
• Emirates Group Security
• Emirates SkyCargo
• Emirates Airline Foundation
• Emirates Delivers
• Global International Bunkering
• Emirates Group Security


ENEC - Energy Mix infographic
• Infographic design


Hill-Rom
• Set of interactive HTML corporate & sales presentations
• iPad interface design
• iPad interface design
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